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Branding Photo Gallery
I am pleased to provide a small lesson on branding using a few visuals.
Using the company logo across all communication products is key in showing your clients that you are a serious company. Consistency across all items will show you are serious and not just winging it.
Your brand is your company logo. It displays the company name. Sometimes accompanied with a tagline.
A corporate identity package normally consists of the company logo on basic stationay items such as: business cards, letterhead, and envelopes.
It can extend to be used as the store front sign, vehicle identification, and other promotional items. A graphic standards manual is provided to ensure the logo and its’ varied color formats are used correctly across all communication products. It will breakdown and specify the corporate colors used in its’ Pantone Matching System (PMS) number, as well as, its’ RGB and CMYK color breakdowns. It also indicates the companies font of choice to use in either a serif or sans serif font.
The graphic standards manual is usually provided to very large companies. A design company will provide this document for the communication department or to any supplier required to reproduce the companies logo and colors.
There are many common errors many new web content owners make. For intance, copying & pasting text from other programs such as Microsoft Word often bring in additional coding hidden within the web page. It may not be visible to the web content owner or the online visitor BUT IT DOES add many errors. I've seen and corrected web pages that had upward of 2,000 errors. A W3C compliant web page should have 0 errors.
Metatags, meta, meta, meta ....
These reside in the <head> or <source code>. They are NOT visible to the online visitor but are crucial for Search Engine Optimization (SEO). Your keywords and additional meta tags is what the search engines like Googler andf Yahoo require to find your page.
A properly coded web accessible page will read back the content in order with descriptions explaining what is displayeon the video monitor to even a blind person. There are many devices that read HTML.
The visiually impaired have devices that read the content out loud to them.
Simple and complex tables are coded to read the rows and associated columns.
A web page generally consists of the following basic areas:
Other Web Tools
W3C [AKA www] are the one's that are responsible for the creation HTML that ALL Internet web pages use.
Visit the following W3C online sites:
Content Management System (CMS)
A designer with Dreamweaver [which IS THE PREMIUM and WORLD LEADING web content management system] can out perform any predefined Drupal, Joomla, Wordpress, or any othert common CMS.
Remember, YOU are the content owner of YOUR web site. You should be aware of very basic web information, such as:
I've added the Google Translate widget to let my online visitor select the languague of their choice to read my site. This service only works with TRUE HTML. It will not read back photos.
Try it. It's fun to see it in Japanese.
Text Reduce or Enlarge
This allows my online visitors to either enlarge or reduce the HTML text viewed on their devices.